Ipix 360 Degree Photography, Virtual Tour Homes, Ipix Virtual Tours, Digital Cameras

The Ultra-Wide 16-35mm f/4 VR and Ultra-Fast 24mm f/1.4 Lenses Provide Photographers With New Perspectives and Creative Versatility

MELVILLE, N.Y. (Feb. 8, 2010) – Nikon Inc. today announced two new lenses for professional and enthusiast photographers that epitomize NIKKOR leadership in optical excellence. The highly anticipated AF-S NIKKOR 24mm f/1.4G ED lens is engineered to meet the demand for an ultra-fast professional lens for wide angle applications, while the AF-S NIKKOR 16-35mm f/4G ED VR offers Nikon’s widest FX-format focal range with VR, offering additional versatility to a broad range of photographers.

MT::PB

“The 16-35mm f/4 VR and 24mm f/1.4 are two new lenses designed to address the needs of an ever-expanding number of Nikon FX-format photographers, delivering dramatic perspectives, amazing clarity, contrast and color when capturing stills or HD video,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “Customers that choose these new lenses will experience excellent image quality and sturdy handling, which is made possible through our commitment to excellence and expert NIKKOR engineering.”

World renowned NIKKOR technologies play an essential role in the design of these two new lenses, and both feature Nikon’s exclusive Silent Wave Motor (SWM) technology for quiet, fast and accurate autofocus performance. The optical construction of both lenses also utilizes precision Nikon ED glass elements along with multiple aspherical elements to suppress chromatic aberrations resulting in sharp, high contrast images. Additionally, Nikon’s proprietary Nano-Crystal Coat minimizes instances of internal “ghosting” and flaring, further ensuring exceptional image integrity.

The 24mm f/1.4G ED Lens

Perhaps one of the most hotly anticipated lenses in recent memory, the new AF-S NIKKOR 24mm f/1.4G ED lens blends a natural yet versatile 24mm perspective with an ultra-fast f/1.4 aperture to expand an existing collection of well over 60 NIKKOR interchangeable lenses. The f/1.4 maximum aperture allows photographers to shoot handheld in low light and provides dramatic separation between subject and a softened background. In a wide variety of photographic situations, both FX and DX-format shooters will enjoy the benefits of extra-bright f/1.4 viewing, superb image quality and the dramatic perspectives afforded by a picture angle of 84 degrees (61 degrees when mounted on a DX-format body).

The 16-35mm f/4 VR Lens Brings a New Perspective to VR

The new AF-S NIKKOR 16-35mm f/4G ED VR lens is an ideal lens for enthusiasts and professionals craving a constant maximum aperture and ultra-wide angle zoom versatility with the benefits of Nikon’s Vibration Reduction (VR) II image stabilization. As the widest FX-format NIKKOR zoom lens with VR, users can realize the ability to shoot up to four shutter speeds slower than otherwise possible, expanding low light shooting opportunities and contributing to dramatically sharper handheld photography and video capture. Nikon VR II image stabilization technology is engineered specifically for and optimized to function most effectively for each lens, ensuring optimum performance. Whether joining the growing ranks of FX-format photographers or using the Nikon DX-format, photographers will appreciate the perspectives possible when shooting architecture, interiors, landscapes and more.

Pricing and Availability

The versatile, wide angle AF-S NIKKOR 16-35mm f/4G ED VR is scheduled to be available in late February 2010 at Nikon Authorized Dealers with an estimated selling price of $1259.95*. The ultra-fast AF-S NIKKOR 24mm f/1.4 G ED lens will be available in late March 2010 for estimated selling price of $2199.95*. For more information, please visit www.nikonusa.com.

The New AF-S 300mm f/2.8 Lens and TC-20E III Teleconverter Focus on Super Telephoto

MELVILLE, N.Y. (Dec. 9, 2009) – Nikon Inc. today announced two new NIKKOR optics that deliver the pinnacle of image quality for professional photographers who demand super telephoto capabilities. The new, fast aperture AF-S NIKKOR 300mm f/2.8G ED VR II super telephoto lens and AF-S Teleconverter TC-20E III deliver images with stunning edge-to-edge sharpness and clarity throughout the frame. Continued refinements and new technologies such as Vibration Reduction (VR) II and optimized autofocus (AF) modes in the lens enhance functionality and improve performance for discerning FX and DX-format digital SLR photographers.

MT::PB

“The latest edition of the NIKKOR 300mm f/2.8 lens advances one of the most popular fast-aperture focal lengths for sports, nature and wildlife photography, demonstrating Nikon’s commitment to professional photographers through the continued development of the optical fidelity and sharpness for which NIKKOR lenses are famous,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “Offering compatibility with a wide range of NIKKOR optics, including the new 300mm f/2.8, the TC-20E III teleconverter enables photographers to greatly extend the versatility of a variety of zoom and telephoto lenses they carry.”

Whether photographing nature in the wild or the battles at a line of scrimmage, the 300mm f/2.8 is an essential tool for photographers who require the highest level of image quality for publication and printing. This 300mm lens effectively leverages a host of Nikon core technologies, including Nikon VR II image stabilization, specifically engineered for each lens design for maximum performance. VR II instills confidence by counteracting image blur introduced by camera shake and telephoto magnification, allowing users to shoot up to four shutter speed stops* slower than otherwise possible, overcoming many of the challenges of handheld shooting.

This professional lens is constructed of die-cast magnesium for maximum durability and is strategically sealed to resist dust and moisture, with protective Meniscus glass to safeguard the lens’ front element. The optical formula features three Extra-low Dispersion (ED) glass elements for superior sharpness, color and image quality, while minimizing chromatic aberration. The lens also features Nikon’s exclusive Silent Wave Motor (SWM) technology which enables high-speed autofocus performance with exceptional accuracy and powerful, super-quiet operation. Nikon’s exclusive Nano Crystal Coat prevents instances of ghosting and flare for even greater image clarity.

The AF-S 300mm f/2.8 lens features a host of professional focusing features that further enhance functionality. Photographers can now select from three focus modes to match shooting conditions, including manual mode (M) and autofocus with manual priority (M/A) mode, and the new A/M mode. The A/M mode enhances AF control with fast, secure switching from automatic and manual focus to adapt to personal shooting preference and techniques. Additionally, users can also activate the AF Recall Mode at the press of a button that allows for instant return to a predetermined point of focus to capture anticipated shots confidently.

Nikon’s professional grade teleconverters, including the new AF-S TC-20E III are ideal companions to the new NIKKOR 300mm f/2.8 and other select lenses to create an affordable and portable gateway to extended telephoto photography. The new TC-20E III effectively doubles the focal length of select lenses, and is the world’s first teleconverter to feature an aspherical element to virtually eliminate coma and other aberrations even at wide apertures.

Price and Availability

The AF-S NIKKOR 300mm f/2.8G ED VR II lens is scheduled to be available at Nikon authorized dealers with an estimated selling price of $5,899.95. The Nikon AF-S Teleconverter TC-20E III will be available for estimated selling price of $499.95**. Availability of both products is scheduled to begin in January, 2010. For more information, please visit www.nikonusa.com.

*As determined in Nikon performance tests

**Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.